ASTON MOVES TO CHINA
Aston Martin wants a piece of China's booming economy. Aston Martin has moved into China for the first time in the company's 94-year history. In a bid to cash in on the booming economy the company has awarded a franchise to GruppeM, led by CEO Kenny Chen, who has previous experience of the luxury sports car market in China. The first new showroom will be in Shanghai's Xin Tian Di District, with an area designed to accommodate five cars. The Shanghai Aston Martin Retail Centre will be the country's flagship dealer space. There will also be an Aston Martin service facility located close to Hongqiao airport. In Beijing, a showroom for three cars will be located in the city's Central Business District. The market for luxury goods in China was said to be worth $6bn in 2004, and has developed rapidly since. However Dr Ulrich Bez, Aston Martin's Chief Executive Officer, said that it was important to wait until the right partner was found. Aston Martin has been caref...