Only 6% of Chinese Sites Link to Foreign Sites
Some rather shocking statistics in Thomas Crampton’s blog entry China’s Internet rarely links to foreign websites : Out of 40 million external links on 5 million pages of 15,000 sites in China investigated, only 6% leave for websites geographically situated outside mainland China! Professor Jonathan Zhu of City University of Hong Kong led this research into Chinese hyperlink behavior, which I came across on Tobias Escher’s excellent blog. Escher qualifies the national/provincial distinctions based on a conversation with Zhu: “While this figure is more or less robust he tells me that the distinction between Home vs. Other provinces is still preliminary as it is based on geo-IP location. This might tell you where the server sits but not necessarily much about the “location” of the websites its been hosting. Therefore they are now trying to explore new methods including content mining.” This could certainly be true; out of all links investigated (100%): • 81% of them head for sites within...